“Drupal can do everything!” – does it sound familiar? Well – it was the first answer to each of my questions posed during my first encounter with it, on the part of the humble clientele. “But no one said it’s going to work the way expected!” – was the second. A helpful advice: Always ask! And yes –install Firebug. As a non-programmer from the joyful lands of the humanities I asked myself: What is it that makes Drupal unique - evolving as more and more popular cms? Running the risk to spoil the plot: Branding.